Chad Caswell is the new chief executive officer for connected-car platform Zubie, with Caswell saying he will work toward an increased focus on growing Zubie’s technology and software capabilities and leading the company’s growth in the rental and fleet markets.

Caswell replaces former CEO Gary Tucker, who will become a consultant focused on strategy and business growth.

Zubie said that as chief technology officer for four years, Caswell has helped shape and evolve Zubie’s software platform.

As for Tucker, Zubie said he helped transform the business away from consumers and toward commercial fleets. The company said Tucker successfully navigated Zubie through industry headwinds that took place as a result of COVID-19.

Caswell is a 20-plus-year SaaS technology and product veteran who was previously vice president of technology for Insite Software. Insite is a B2B commerce application by Forrester Research and Gartner.

Before that, Caswell was a founder at FeePay, an education payment software platform that supported 2.5 million global users, native mobile, web back office and native mobile retail.

“Having served as Zubie’s CTO for the past four years, I’m excited about leading Zubie in our mission to deliver simple-to-use telematics software for rental operators, fleet managers, and dealers,” Caswell said in a news release. “I look forward to placing an increased focus on growing Zubie’s technology and software capabilities and continuing to lead our growth in the rental and fleet markets.”

“After four years of leading the Zubie team, I’m proud to transition a healthy business with full-service stable of products and a growing customer base to Chad’s more-than-capable leadership,” Tucker said. “Chad was my first hire as CEO. He’s well-positioned to lead Zubie into a successful future.”

“The board would like to thank Gary for his creative and effective leadership in establishing a sound foundation for Zubie’s future success,” said Zubie board chairman Ron LeMay.

LeMay also said, “We are fortunate to have a talented executive in Chad to succeed Gary. Chad’s knowledge of the company will permit him to capitalize on the existing foundation and seize the momentum associated with the company’s improving performance and the post COVID-19 tailwinds.”

Zubie’s Rental Connect is a fleet management service dedicated to serving the rental car industry. It includes features such as real-time fuel and odometer readings and Zubie Location Link, which assists vehicle recovery efforts.

The company most recently launched additional features such as Smart Maintenance, which helps fleet managers track, schedule and pay for service online. The company’s Zubie Dashcam delivers forward-facing and in-cabin video data through Zubie’s one-stop-shop software platform. The new in-cabin video product sits alongside Zubie’s Fleet Connect product and the recently launched Asset Trak equipment tracking product.