As part of what the company called its continuing focus to develop products that drive business results for customers, Manheim selected a new vice president of product development on Monday.  

Taking on this role is Bonnie Hensler. Hensler replaces Joe George, who became senior vice president and chief strategy officer for Manheim and the AutoTrader Group earlier this month.

Hensler will report to Janet Barnard, Manheim’s executive vice president and chief operating officer.

“Bonnie’s knowledge and experience in all aspects of product strategy, development and operations make her a perfect fit for this key position at Manheim,” Barnard said. 

“As the marketplace and customers’ needs continue to evolve, I am confident that Bonnie and her team will develop product plans that drive future strategy, innovation and results for our business and customers,” Barnard continued.

As vice president of product development, Manheim indicated Hensler will be responsible for enhancing existing in-lane and digital products while bringing new product solutions to market.

The company highlighted Hensler and her team also will manage products — from creation to implementation — providing innovative thinking, strategy, training and best practices for Manheim’s diverse portfolio of new and existing products.

Hensler joined Manheim last year as vice president of product operations.  In this role, she successfully created a product operations organization revolving around three core functions — product management, product implementation and product launch effectiveness.

The product operations function will continue to drive new and efficient processes that result in enhanced product quality, improved time-to-market and better product options for customers.  

Previously, Hensler worked for Promethean, a leading education solutions provider.

In that role, Hensler served as vice president of global solutions and helped to create Promethean’s first SaaS (software as a service) or cloud-based strategy and roadmap. Her efforts in this area helped to successfully innovate and launch a variety of leading global products.

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