When Jacqueline Swank joined AUL nearly a decade ago, she didn’t know it was a company — let alone an industry — in which she’d remain.
“I came to AUL in 2007,” she said, “and here I am. I love the car business, and this is where I’ll stay.”
Swank’s duties as marketing manager include managing the company’s marketing team, communications, advertising, sales and collateral materials, new product launches and sales promotions; executing trade shows and auto shows on both a state and national level; marketing and promotional material management; social media and online presence strategies; and event management ranging from incentive trips to sales training functions.
And it’s the variety on which she thrives. “The industry is constantly changing,” she said. “This helps encourage us to create new and more creative ways to market our products.”
Swank was quick to pile accolades on her team.
“I am proudest of the AUL team and the relationships developed with my agents and clients. I have met and established relationships with the most fascinating and talented people in the business,” she said.
“I owe much of my success to the many wonderful people that took the time to teach and answer my many questions.”
Among them are Jimmy Atkinson, chief operating officer at AUL Corp., and Luis Nieves, chief executive officer.
“Jimmy brings out the best in people and inspires them to perform at their best,” she said.
And Nieves? “At AUL he has created a culture base on people and appreciation. He reminds us that we can make the impossible, possible."
Jacqueline Swank, 34, is marketing manager at AUL Corp.