They have so many choices. Millennials and Gen-Z buyers can choose a vehicle from the German luxury automakers, the aspirational exotics or even Tesla’s all-electric fleet.

But those under-36 car shoppers identified one brand as the one they most identify with, the one they plan to buy next and the one they currently own: Chevrolet. That is according to a new study from Autolist.com.

Why Chevrolet? The Chevy brand seems to resonate with the younger buyers who want a mix of visible consumption and value, according to Autolist. Younger buyers also like Chevy's mix of “no-nonsense vehicle attributes, its affordable lineup and widespread availability of features like Apple CarPlay and WiFi hotspots,” Autolist added.

“Chevy is doing a great job of trading on its reputation as a no-nonsense, affordable brand while at the same time adding to its vehicles the stuff younger buyers covet,” Autolist analyst Chase Disher said in a news release. In addition to WiFi hotspots and Apple CarPlay, Disher mentioned features such as Android Auto connectivity, wireless phone charging and “an intuitive infotainment system.”

The automaker has noticed that Millennials are the fastest-growing group of car buyers in the industry, and it shows in the company’s marketing efforts. One of the brand’s “Real People, Not Actors” ads addressed Millennials directly, using what it sees as clichés that marketers often focus on when selling to this age group.

Although Chevrolet’s smaller vehicles — such as the Spark, Cruze and Trax — appeal to younger, price-conscious shoppers, younger buyers rank other Chevy models high in purchase consideration.

The Chevy Silverado was the most-popular full-size truck among Millennials, according to an earlier Autolist.com study.

Also, data from insurance quote website Insurify found that the Impala and Malibu were the sixth and seventh most-popular models in the industry for millennial buyers, respectively. That information is based on 672,000 auto insurance applications, according to Autolist.

This makes sense, Autolist stated. The reason? The midsize car segment has one of the lowest average transaction prices in the industry, according to the company. That ranks the segment behind only subcompact and compact cars and subcompact crossovers, Autolist stated, sourcing Automotive News data.

Following are the top five responses for the three questions in Autolist’s survey:

Answering the question, “Which of these brands speaks to your age group the most?”, respondents listed the following in order:
—Chevy
—Ford
—Honda
—BMW
—Toyota

Respondents under 36 said the following brands spoke to them the least: Buick, Fiat, Alfa Romeo, Cadillac and Volvo. Autolist believes that is of interest because Buick and Cadillac are also under the General Motors banner, with common platforms and powertrains.

“These differences in brand perception really highlight the advantage that Chevy’s no-frills image has over its fellow GM labels,” Disher said. “It also shows how the messaging of Buick and Cadillac has struggled to connect with younger buyers.”

Answering the question, “Which of these brands would you consider buying today?”, respondents listed the following in order:

—Chevy
—Toyota
—Ford
—Honda
—Dodge/Ram

The five brands chosen by the fewest number of respondents 36 and under: Fiat, Mini, Genesis, Alfa Romeo and Buick.

Answering the question, “Which of these brands do you currently own?”, respondents listed the following in order:
—Chevy
—Ford
—Toyota
—Honda
—Nissan

At the bottom of the list were Tesla, Mini, Alfa Romeo, Genesis and Jaguar.