Want a good deal on a used vehicle? Get a beige one.
According to automotive research firm and car search engine iSeeCars.com, some vehicle paint colors can mean good deals for used-vehicle shoppers. iSeeCars defined deals as 10% or more off a car’s market value.
In analyzing more than 4.1 million vehicles to see which car colors resulted in deals, the iSeeCars study found that less-popular colors don’t always bring the best savings, said iSeeCars chief executive Phong Ly. Common and uncommon colors can bring deals to those looking for a used vehicle.
Buyers are 24.3% more likely to get a deal on a beige-colored vehicle than the average vehicle. Beige ranks ninth in terms of popularity among vehicle colors, well behind the most popular color choices for consumers.
Those popular colors are black, white, silver, and gray.
Buyers of orange vehicles are least likely to get a deal.
Within specific vehicle segments, beige sees the most discounts on minivans and SUVs and the second-most for passenger cars.
“Beige vehicles accrue the highest mileage of all car colors, suggesting that it’s a common color for daily drivers that tend to have less flashy colors,” Ly said.
Ly expanded on the beige theme, listing vehicles of that color with the most frequent discounts. Those are Volkswagen Passat, the Chevrolet Malibu, the Chevrolet Equinox, and the Toyota Sienna.
The color coming in second place as most likely to provide deals: Gold.
Gold is another example of a less-common color that can get a significant deal for consumers, Ly said. Examples of gold vehicles providing the best discounts are the BMW 5 Series and the Lincoln MKZ Hybrid.
Ly also addressed two popular car colors that were less likely to have deals than average: red at No. 13 and white at No. 11.
“The red and white models that are most abundant in the used car marketplace are pickup trucks, which is the vehicle segment that is least likely to be discounted,” Ly said.
Other colors less likely to provide deals than average are less popular colors such as yellow at No. 9, green at No. 10, teal at No. 12, purple at No. 14, and orange at No. 15.
The survey also broke out its list over vehicle segment. Beige is the color with the greatest chances of finding SUV deals. For pickups, white is most likely to be discounted. And brown is the most likely sports car color to see a discount.
iSeeCars ranking of car deals by color