The Auto Intel Council (AIC) will be hosting a press conference at this month’s NADA Show 2019 featuring leaders from KAR Auction Services, MBSi Corp. and Maryann Keller & Associates.
The press conference is scheduled for 1 p.m. (PT) on Jan. 25 in room 102 South at the Moscone Center in San Francisco.
After a brief introduction from AIC leadership, the press conference will include presentations from the following:
- Joe Oliveri, general manager of KAR Data as a Service at KAR Auction Services
Oliveri will discussing be a data pilot.
- Cort DeHart, president at MBSi.
DeHart will discuss the value of the Auto Intel Council from MBSi’s perspective as well as MBSi’s compliance-enabled repossession management software.
- Jeremy Alicandri, managing director at Maryann Keller & Associates.
MK&A will release the results of its six-month study on franchise dealer advertising. The research is based on 125-plus interviews with franchise dealers, automakers, and advertising executives, and represents over 400 dealerships. The study’s results will identify current and future advertising trends in auto retail, including digital retailing, third-party marketplace sites and traditional advertising mediums. Alicandri will present the study’s findings during the press conference
The Auto Intel Council is a private, membership-based organization owned and managed by Cherokee Media Group, which publishes Auto Remarketing and the Auto Fin Journal, among other auto industry publications and media properties.
AIC includes the leading intelligence companies in the automotive space, along with their respective economists, analysts, researchers, data scientists, communications professionals and executives.
Current members include Digital Recognition Network (DRN), IBM, KAR Auction Services, MBSi Corp. and Maryann Keller & Associates.