Land Rover has now won the top premium brand position in ALG’s Residual Value Awards six times, as the TrueCar analytics subsidiary released the results of this annual awards program Monday.
Taking top honors on the mainstream side was Honda, which led all mainstream brands with five category wins. Subaru was second among mainstream brands with four category wins. Land Rover’s three category wins topped the luxury side.
The RVAs spotlighted the brands and vehicles projected to hold the highest percentage of their original MSRP after three years. It considers 2020 model-year vehicles currently on sale in the U.S.
"Strong residual values are the foundation of successful automotive brands," ALG chief industry analysis Eric Lyman said in a news release. "The residual value is important for consumers to take into consideration before making their next vehicle purchase because we know that depreciation is the single biggest cost of vehicle ownership.
"For the 2020 Residual Value Awards, we see that both overall brand winners, Honda and Land Rover, have a healthy mix across their lineups winning in a variety of segment awards," Lyman said.
Valeri Tompkins, who is senior vice president of OEM solutions for ALG and TrueCar, empathized the role brand perception plays in limiting heavy incentives, thus helping to promotive residuals.
"Brand outlook is another key factor that determines how well a particular model holds its value,” she said.
“The models recognized in ALG’s Residual Value Awards benefit from their brands' positive perception with consumers, helping them limit mass discounting in order to drive volume,” Tompkins said. “It's no surprise that both Honda and Land Rover are among the brands with the lowest incentives as a percentage of their average transaction.”
The full list of honorees is as follows:
Premium: Land Rover
Electric: Audi E-Tron
Subcompact: Honda Fit
Compact: Subaru Impreza
Midsize: Honda Accord
Fullsize: Dodge Charger
Sportscar: Subaru WRX
Subcompact Utility: Subaru Crosstrek
Compact Utility: Subaru Forester
Midsize Utility 2nd Row Seating: Honda Passport
Midsize Utility 3rd Row Seating: Honda Pilot
Fullsize Utility: Chevrolet Tahoe
Off-Road Utility: Jeep Wrangler
Fullsize Pickup: GMC Sierra HD
Midsize Pickup: Toyota Tacoma
Premium Compact: BMW 2-Series
Premium Midsize: Lexus RC
Premium Fullsize: Volvo V90
Premium Executive: Lexus LS
Premium Sportscar: Porsche 911
Premium Subcompact Utility: Audi Q3
Premium Compact Utility: Porsche Macan
Premium Midsize Utility 2nd Row Seating: Land Rover Range Rover Sport
Premium Midsize Utility 3rd Row Seating: Land Rover Discovery
Premium Fullsize Utility: Land Rover Range Rover
Minivan: Honda Odyssey
Midsize Commercial: Mercedes-Benz Metris
Fullsize Commercial: Mercedes-Benz Sprinter