Visits to electric vehicle segment websites were up 92% last year, according to research released by Comscore earlier this month, and the upswing was especially strong for Rivian Automotive.
Website visits for the automaker were up 296% year-over-year in 2019, with Rivian’s first vehicle announcement (R1S) generating substantial interest, according to Comscore.
No other automaker had a higher gain in website traffic.
The next highest climber was also an electric vehicle maker, Tesla, whose traffic was up 28.1% year-over-year.
“Rivian has yet to sell a single car, but they had more visitors than many niche brands already on the market,” Comscore vice president of automotive Dennis Bulgarelli said in a news release.
“That outlier in consumer awareness reflects the increasing mainstream interest in electric vehicles and the potential ripening of the market for automakers, who collectively have 22 different electric vehicle models available for consumers,” Bulgarelli said.
Following Rivian and Tesla in terms of automaker website traffic gains were Genesis (12.3%), Cadillac (up 8.0%) and Hyundai (up 6.7%).
Last year, Genesis, which is Hyundai’s luxury arm, offered a sneak peek at its forthcoming first SUV. Likewise, Hyundai’s website gain was also attributed to its own SUVs, Comscore said.