The Russ Darrow Group announced this week that it has opened a Used Car Superstore to its auto retail properties.

The store, located at 2301 W. College Ave. in Appleton, Wis., adds to the company’s dealership roster across the state, and is located at the site of the former Russ Darrow KIA dealership, which the company moved to 4400 W. College Ave., earlier this month.

Specializing in pre-owned vehicle sales, the superstore will offer between 50 and 100 cars onsite, including cars, trucks, vans, SUVs and crossovers from late model, low mileage to entry-level, budget vehicles.

Customers will also have access to the more than 1,000 pre-owned vehicles offered throughout the Russ Darrow Group, the company said, as well as to a nationwide vehicle network affiliated with the company.

The superstore also offers the company’s Live Market Pricing, which offers used vehicle buyers competitive value based on current market conditions, the company said.

Russ Darrow Group plans to hire approximately 15 new employees at this location, where Scott Reid is general manager.

“We continue to affirm our commitment to the Fox Valley market and are excited to offer new employment opportunities as well as a new customer experience with this superstore,” said Mike Darrow, president of Russ Darrow Group. “The used car market is growing rapidly in the area and this one-stop facility features a great selection of vehicles and used car purchasing opportunities at our proven location in Appleton.”