The May issue of Auto Remarketing — “Shifting Gears: AI’s Role in Retail Automotive” — explores how top auto retailers are harnessing artificial intelligence to improve operations. It also shares safeguards dealers should consider when using this technology.
Auto Remarketing editors and correspondents gathered intel from some two dozen sources through interviews, NADA Show discussions, whitepapers, J.D. Power Auto Summit panels and more.
We put together 12 original features covering everything from AI’s role in the customer shopping journey and how dealers are building AI teams, to data governance and how AI can be deployed to help dealers complete tasks.
In the spirit of the subject matter, we ran our own reporting through ChatGPT and Google’s Gemini platforms and asked for takeaways from those stories.
The results generated through AI were used to help organize the sections/takeaways of this paper, but all the writing contained herein was produced by Auto Remarketing editors and correspondents and based on our own reporting. This is not meant to be an exhaustive strategy guide, but rather a sampling of best practices from top operators and leading experts.