AI is rapidly reshaping dealership operations, yet most stores are still in early experimentation mode. According to the Cox Automotive AI Readiness Report, 81% of dealers believe AI is here to stay, but only 13% have fully integrated it today . This guide gives dealership leaders a practical, no-nonsense playbook for deploying AI the right way and without risking customer satisfaction, CSI scores, or operational workflow integrity.

Inside, Toma breaks down the ART of AI framework: how leading dealerships adopt AI gradually, resolve real customer requests end-to-end, and tailor AI agents to match their store’s unique processes. You’ll learn how AI that is launched with the wrong approach can create robotic experiences, wrong answers, and more manual follow-up for your team.

This guide is designed for dealership leaders that want to modernize without compromising customer trust or staff efficiency. Whether you’re exploring AI for the first time or looking to improve your current deployment, this resource gives you the clarity you need to move forward confidently.

What You’ll Learn:

  • Why some AI deployments fail and what successful dealerships do differently, based on real rollouts (e.g., after-hours first, gradual volume ramp-up)
  • How to build AI customers actually want to speak with, using natural voices, tuned latency, and brand-aligned tone
  • What true “resolution” looks like, including bookings, recall checks, pricing delivery, trade-in support, and outbound notifications
  • The financial impact of missed or mishandled calls, including the average $470 RO at stake with every failed service interaction
  • How tailored AI protects dealership operations, accounting for store-specific pricing, after-hours processes, loaner rules, OEM terminology, and policy nuances
  • How to roll out AI safely, earn staff buy-in, and ensure consistent customer experiences without overwhelming your team

With the right plan, AI becomes a productivity multiplier, not a risk. Download the guide to learn how your dealership can deploy AI your customers and team will truly love.