4 Questions with Mike Black of Dent Wizard

Mike Black, Dent Wizard International
CARY, N.C. - 

In the latest installment of the annual Power 300 issue of Auto Remarketing, we go behind the scenes with some of the leading companies in the used-car space and their top executives with a few Q&A features.

Next up in this series is Mike Black, president and chief operating officer at Dent Wizard International.

The emailed Q&A is below:

Auto Remarketing: What are some of the big projects right now at Dent Wizard that you’re particularly excited about?

Mike Black: Dent Wizard is a growth company. We continue to expand our business across all of our channels, with specific goals for expanding services, entering new markets, and ensuring we drive value for our customers. Our message to remarketers is “Time Matters” when it comes to reconditioning, and more and more of them throughout the U.S. and Canada are turning to Dent Wizard to implement that approach. 

They appreciate our ability to simplify the reconditioning process and reduce the overall cycle time. The goal is to help our customers sell cars quickly and for more money.

AR: What do you enjoy the most about being in the remarketing industry?

MB: As president and COO, what I enjoy the most is knowing that our 2,500-plus associates create value for our customers every single day. The services we provide deliver a return on investment — a particularly significant return for the remarketing industry. It’s a new way to manage an important part of their business, which too often goes overlooked. Dent Wizard has the people, processes, training and infrastructure to provide these services and value that no other business comes close to. Our scale and geographic footprint are unmatched within the automotive reconditioning space.

AR: How has increased digitalization impacted your business in recent years?

MB: Innovation and using technology as a differentiator is one of Dent Wizard’s Core Values.  Our systems are able to integrate with customers, which is increasingly becoming a business requirement with larger customers we work with. We’re providing real-time data, helping customers minimize the time it takes to manage the reconditioning process, and allowing comprehensive real-time reporting on costs. For example, we’re using a mobile invoicing tool that allows Dent Wizard to send an estimate, receive back electronic approvals with customers POs, and email the final invoice post repair. It’s a fully hosted solution that allows our technicians the ability to identify, estimate and complete reconditioning work, offering our customers valuable real-time service data.

AR: What do you see as the biggest challenge for your company, and what is its primary focus to maintain and/or grow its influence on the automotive industry?

MB: Our biggest challenge is maintaining a growth trajectory that complements our current business. Allow me to elaborate: Growing our business in a disciplined manner that ensures we remain focused on our current customer base, and our current employee base is critical to our success. We want customers for life. Said another way, we want to be 100-percent confident that as we continue to grow, we don’t bite off more than we can chew.

Our growth is unlimited as long as we properly plan, execute the origination and fulfillment phases, and serve our customers. As we all know, growth creates long-term opportunity for our people. A solid strategy combined with focused leadership and a “serving attitude” will allow Dent Wizard to continue leading the way.


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