ADESA president John Hammer says sellers have asked for “a more transparent snapshot of their inventory going through the lanes and up for bid.”
“Our new remote seller dashboard allows them to see bid performance on each vehicle and how it compares to their set reserve, guidebook and the ADESA Market Guide national average — giving sellers actionable insights on bid activity,” Hammer said in a news release.
Hammer was referring to ADESA’s launch of an advanced ADESA Simulcast remote seller dashboard that showcases at-a-glance, vehicle-specific auction participation, bid activity, vehicle values and vehicle comparisons.
The company says that through the dashboard, sellers get instant access to auction sales performance of their vehicles.
That, according to the company, helps them make better-informed decisions, from the comfort of their offices, in real time.
A “sale overview widget” is part of the dashboard. That “widget” keeps count of a seller’s transactions and updates in real time, according to ADESA.
Also through the dashboard, sellers can monitor sale statistics for mileage, price, grade averages, reserve overs/unders, and vehicle sell, if or pass totals. Also included in the dashboard: Detailed floor activity and auction attendee, bidder and purchaser statistics.
In addition, through the dashboard’s real-time chat function, remote sellers can communicate directly with the clerk and auctioneer. Customers can export detailed reports of their sale activity and buyer information. With search functionality, users gain access to reports based on information such as sale totals, averages, percentages and buyer information, according to ADESA.
“Some of our sellers may be managing hundreds of vehicles through our auctions at any given time,” Hammer said.
He continued, “Our new remote seller dashboard helps them better track their sales in real time, and our historical reports help them boost sales performance over time.”