Black Book’s dealer-focused subscription application, Black Book Cherry, helps dealers identify the most desirable vehicles at auction, and it provides valuation and appraisal functionality.
Black Book announced Monday that Black Book Cherry would replace Black Book Digital as the company’s flagship mobile app and that it would feature new enhancements such as the ability of users to “like” a vehicle, label it as a “cherry,” “dislike” a vehicle, or “share” a vehicle with a colleague or customer.
Black Book Cherry is available via desktop or mobile, and it recommends the types of vehicles industry professionals prefer to buy and allows them to view all vehicles at an auction, VIN Scan, and free-form search.
Black Book’s History Adjusted Valuations are a standard feature in Black Book Cherry, and they provide users access to precise VIN-specific valuations, according to the company. The app also uses an individual subscriber’s previous inventory preferences and behavior to filter run lists according to the dealer’s needs.
Black Book Cherry recently added Retail Market Insights, which offers metrics such as days-to-turn, market days’ supply, and average listing price. Users can view individual listings to help determine profitability and understand what is for sale in their local retail market.
“Loaded with all necessary data to make fast and profitable decisions, Black Book Cherry offers a distinct competitive advantage when attending a physical or online auction or appraising a trade-in on the lot,” Kyle Luck, director of product management at Black Book, said in a news release.