CarLotz has named former Amazon Web Services executive William Vallier as senior vice president of technology, describing him as a digital transformation veteran.

“His innovative thinking and strong execution skills will strengthen the company’s technology and systems capabilities as we execute on the most dramatic period of growth in our company’s history,” CarLotz co-founder and chief executive officer Michael Bor said in a news release.

Vallier, who joined the company in March, has worked in emerging technology for more than 20 years in the hospitality industry. CarLotz said Vallier will use that experience to help make CarLotz an even more customer-centric brand.

His experience includes identifying and implementing technology to boost business innovation, brand recognition and company revenue. He also previously led large-scale projects and managed internal and external stakeholder relationships for companies.

Vallier most recently served as practice manager at Amazon Web Services. In that post, he supported the National Institutes of Health in creating and implementing a notification system to track COVID-19 exposure.

He also led machine learning and cloud technologies projects with NASA. In a previous post at Ernst & Young, Vallier oversaw Royal Caribbean International’s implementation of single sign on, booking, guest profiles, and identity and access management for web, android and iOS applications. He also worked with global media and entertainment companies at Slalom Consulting and created Accenture’s “Next Generation Consumer Experience.”

He is the owner and author of various national and international patents as primary and secondary inventor.

Vallier will report to and work with chief technology officer Dan Valerian, who has worked on CarLotz technology for 10 years.

CarLotz is excited to have Vallier on the team, Bor said.

“Working with Dan, who has architected our systems and technology, I am confident that Bill’s extensive technology experience with hospitality, entertainment and media companies will create even more thoughtful and seamless experiences for CarLotz sellers and buyers,” Bor said.

“As a digital-first company and a category innovator, CarLotz will continue to lead the way by delivering new experiences to our guests that they wouldn’t expect from a used car company,” Vallier said.

He also said, “In partnership with Dan and the rest of the leadership team, we will continue to disrupt the used vehicle industry and consignment-to-retail model even further by leaning into emerging technologies. I am honored to join a growing team that’s willing to try new things and push boundaries in an industry ripe for change.”