In a partnership that could potentially help bring shoppers out to the lots, the Costco Auto Program — which provides members with savings on vehicles at more than 2,500 participating dealerships throughout the country — has teamed up with Subaru of America for a promotion that rewards Subaru buyers with a Costco Cash Card.
The Subaru Limited-Time Offer provides customers with a $500 Costco Cash Card for completing a member satisfaction survey after the purchase of an eligible Subaru through the program, officials explained.
The offer includes all new Subaru models, except for all BRZ, Impreza WRX and WRX STI models and is available through June 15.
Perhaps made evident by the promotion, Subaru is one of the top 10 most-requested brands by Costco members, officials shared.
“Subaru is an iconic brand that stands for value, style and reliability,” said John Gleason, Costco services manager.
“Its steadily increasing popularity in terms of Costco member requests in recent years and the introduction of newly redesigned models, make the timing of this promotion perfect,” he added.
And this isn’t the first time Costco has teamed up with an OEM; they have had success in the past with this sort of promotion, as well.
Similar partnerships have developed with brands such as General Motors and Volvo Cars North America.
“Costco Auto Program expects this partnership to be beneficial for both Subaru in conquest sales and Costco members in the value offer on the vehicles,” the company noted.
And the two companies are expecting big results.
“As with the most recent Costco Auto Program promotion with Chevrolet and GMC, the company is expecting a more than 400 percent increase in the number of Costco members using the program to purchase a Subaru,” officials stressed.
Commenting on the news, Alan Bethke, director of marketing at Subaru, noted, “We are very pleased to partner with Costco Auto Program — a brand known for excellent value and customer service.
“And we’re excited at the opportunity to increase the visibility of our vehicles through this special promotion to Costco members,” he continued.
Offering some details on the promotion, Costco members can do the following to qualify for the promotion:
—Visit www.CostcoAuto.com/Subaru or call 877-746-7422 to register with the Costco Auto Program and locate a dealership participating in this promotion.
—Purchase or complete a factory order of an eligible vehicle between now and June 15.
—Submit a Redemption Form after purchase and complete a Costco Auto Program Member Satisfaction Survey to receive the Costco Cash Card by mail for use at their favorite warehouse.
In addition, all manufacturer rebates and dealer incentives publicly available at the time of purchase also apply.
For more details, see www.CostcoAuto.com/Subaru.