FRANKLIN, Tenn. -

Dealers Auto Auction Group has named its vice president of national sales and operations, bringing in David Diedrich for the role.

Diedrich has been in the auto auction industry for three decades.

“Assisting clients in establishing selling processes and markets, while developing promotions to potential buyers for the respective clients is the key to success in this business,” Diedrich said in a news release. 

“As technology has evolved in the auction industry, assisting clients with assessing, customizing and onboarding technologies to reach potential vehicle buyers has been an ever-increasing focus,” he said.

City Enterprises chief executive David Andrews said in the release: “We are very excited to have David join our team.  His experience and industry knowledge will help move us to the next level.”  

Diedrich’s experience includes responsibility for running whole-car and salvage vehicle auctions.