With so much of the automotive industry dependent upon technology nowadays, KAR Global is looking to make sure its wholesale segments critical for dealer productivity and success function well.

Stemming from recent enhancements to ADESA.com both ADESA.ca, the company said on Tuesday that customers now have access to fresh inventory and dealer trade-ins instantly via TradeRev. KAR Global explained this new single sign-on technology can offer customers seamless continuity between the two digital channels.

“The power of both ADESA and TradeRev digital marketplaces are seamlessly combined through this integration, enabling buyers to find, manage and source from even more inventory — faster, easier and more confidently than ever,” said Rick Griskie, KAR’s president of digital marketplaces.

“With a single login, buyers now have instant access to approximately 80% of North America’s off-lease inventory and high quality, retail-ready trade-ins — including roughly 60,000 vehicles per day via ADESA’s digital platforms — and real-time, live bidding from TradeRev,” Griskie continued in a news release.

Features on the modernized ADESA.com and ADESA.ca include a dedicated tile enabling all users to connect to TradeRev instantaneously. Through KAR’s single sign-on technology, existing TradeRev buyers can bid and buy instantly without an additional login step, while dealers without a TradeRev login can view inventory with one-click of a button and complete registration online to transact on the platform.

“ADESA and TradeRev’s platform integration is unsurpassed in the industry, both because of its technical sophistication and the seamless experience it offers to customers,” said Mark Endras, president and co-founder of TradeRev. “KAR’s focus is on the holistic integration of the entire enterprise, creating a more intuitive and simplified experience for dealers across all our auction channels and technology solutions.”

KAR noted that it is in the process of rolling out the modernized ADESA.com and ADESA.ca interface to all users, enabling the seamless transition to TradeRev’s platform and instant access to inventory.

The company added that customers can learn more about the integration by contacting their local auction or sales representative.

Dealers also can learn more than about ADESA through this website and about TradeRev via this webpage.