BURLINGTON, Vt. -

Canadian online auto auction EBlock has now officially set up shop in the U.S., as well.

EBlock’s U.S. operations are headed up in Burlington, Vt., and led by former Dealer.com executive Mike DeCecco. (Dealer.com is also headquartered in Burlington).

EBlock will begin its U.S. expansion in the Northeast, and leading the company’s North American growth is president and chief operating officer Jason McClenahan.

There is an “aggressive hiring plan” on tap this year, including for sales and operations positions, the company said. EBlock will be exhibiting at NADA Show 2019, as well.

“Our dealers see the hammer drop on over 200 units per hour and they are incredibly pleased with the results they are experiencing using our technology,” EBlock chief executive officer Ryan O’Connor said in a news release. “Launching in the U.S. around the NADA convention makes perfect sense for us.”

In that news release, DeCecco, who is vice president of sales and operations for EBlock in the U.S., said: “Most wholesale vehicles in the U.S. sell in 60 seconds; why change this formula? We’ve seen what EBlock has done in a short amount of time in Canada and we are confident that the product will thrive in the U.S. market.”

The online wholesale market here is certainly a growing one.

For instance,  in December, online dealer-to-dealer wholesale marketplace ACV Auctions announced a $93 million Series D funding round on Wednesday, bringing its total funding raised since 2015 to more than $145 million.

KAR Auction Services, which owns the ADESA auction chain, acquired full ownership of the mobile vehicle appraisal and auctioning system TradeRev in October 2017.