Hertz Global Holdings is bringing aboard a new chief marketing officer and a new chief human resources officer.

Hertz said Wednesday that Jodi Allen will join the company as executive vice president and CMO on Oct. 2; Murali Kuppuswamy becomes executive vice president and chief human resources officer on Sept. 12

Allen was most recently the vice president and general manager of North America Hair Care at Procter & Gamble. Kuppuswamy comes to Hertz after working in various human resources leadership positions at Baker Hughes/General Electric

“Jodi and Murali have a wealth of experience leading Fortune 50 companies developing brands and building talent, respectively, and we’re thrilled to have them on board,” Hertz president and chief executive officer Kathryn Marinello said in a news release.

“Their collective best-in-class experience rounds out our leadership team and aligns with our strategic objectives of bringing customers and employees to the forefront of everything we do,” she said.

Allen, the new CMO, said in the news release: “I’m excited to join Hertz at such a pivotal time. I admire Hertz’s strong brand recognition, high consumer awareness and rich brand heritage and see so much potential to move the needle. I look forward to working with the talented team at Hertz and harnessing my experience at Procter & Gamble to build a first-class experience for customers.”

Kuppuswamy, the new top HR exec, added in the release: “Employees are a company’s most precious asset and that is something that Hertz recognizes and places great emphasis on. I am looking forward to leveraging my turnaround experience to help build a culture of trust, speed, accountability and impact at Hertz. I very much look forward to joining the team.”