Viewers of Saturday’s “TNT NBA Tip-Off presented by Autotrader,” which took place before Sunday’s National Basketball Association All-Star game, saw an example of Autotrader's charitable work as a studio host presented a brand-new vehicle to a family dealing with muscular dystrophy.
In addition to its work as an online destination for people to buy and sell vehicles, Autotrader supports various charitable causes, and viewers witnessed an example of that on Saturday. The event marked the 13th year that Autotrader has teamed with Turner Sports and the NBA to donate a vehicle to help a deserving family.
The promotion began during the NBA’s regular season, with Turner Sports’ “Inside the NBA” studio hosts competing in the Autotrader All-Star Drive fantasy basketball challenge. Hosts Ernie Johnson, Shaquille O’Neal, Kenny Smith and Charles Barkley selected the player that they thought would be the top performer during that night’s game broadcast. The winner, courtesy of Autotrader, won the chance to donate a new vehicle to the charity of his choice.
This year’s winner, Johnson, played to benefit the Muscular Dystrophy Association, which promotes innovations in science and care to help people affected by muscular dystrophy, ALS and related neuromuscular diseases.
“We are thrilled to have the opportunity to donate a new vehicle and give back to the remarkable family,” Greta Crowley, vice president of marketing for Autotrader, said in a news release. “These meaningful partnerships allow us to give back through charitable organizations, highlighting Autotrader’s commitment to serve our local communities.”