On Tuesday, IAA made its third move during the past two weeks in connection with its operations in the United Kingdom.

The newest action is connected with IAA announcing that its U.K.-based business unit has completed the roll-out of IAA Buyer Portal, a new purpose-built and exclusive digital auction site designed to offer buyers an enhanced research, bidding and buying experience.

IAA highlighted the new Buyer Portal can give buying clients the ability to customize their research and streamline the vehicle buying process.

The platform introduces IAA Timed Auctions, a new bidding and buying channel, and will offer IAA 360 View, a merchandising feature that can provide buyers with in-depth vehicle information.

The company mentioned the IAA Buyer Portal is designed for any mobile device, providing buyers the flexibility to research, bid and buy in a manner convenient to them.

IAA Buyer Portal is the second of a two-phased technology roll-out in the UK. The new digital platform provides key features including:

— New, redesigned user interface

— Convenient homepage, including quick access to vehicle search, featured inventory and announcements

— Advanced Search feature, providing buyers with customization, filters, and categorization to make their research process simple and quick

— My Auction Centre dashboard, providing the ability to manage vehicles from one location, review purchase history, place vehicle bids and more.

“We are sharply focused on enhancing our business model in the UK while improving the customer experience,” said Steve Hankins, U.K. managing director for IAA. “As the second technology launch in the country this month, the launch of IAA Buyer Portal demonstrates how we are reshaping salvage management in the UK and creating value for our customers.”

Along with an initial technology announcement just before June closed, IAA’s recent string of actions in the United Kingdom also included the division’s rebranding.

For more information on IAA Buyer Portal, visit buyer.iaaiuk.co.uk.