Insurance Auto Auctions announced on Wednesday that it has adopted and launched an updated vehicle details page on IAAI.com to streamline customer access to vehicle information.

The new page has up to 320 additional VIN details and comprehensive Hollander Interchange parts data, which helps car buyers estimate vehicle value more quickly and make better-informed bidding and buying decisions, according to IAA.

"Our online tools are built for our customers, by our customers. Their feedback and needs are the primary drivers and designers of these enhancements," Jeanene O'Brien, IAA senior vice president of global marketing, said in a news release. "By streamlining the vehicle details pages, we are able to facilitate an unmatched buying experience and deliver better information and better value."

To improve the user experience IAA said the page has a newly unified layout and added mobile functionality.

The enhanced page also loads 60 percent faster and uses 50 percent less network data.

IAA said customers can now maximize their search time and more efficiently choose the vehicles they may want to bid.

Additionally, registered buyers get unique data. Certain information can be revealed or hidden depending on a customer’s individual needs.

"Delivering a differentiated customer experience through data and technology is a strategic priority for IAA," said John Kett, chief executive officer and president of IAA. "IAA provides our customers with rapid access to the most complete vehicle information possible, enabling them to bid and buy with greater confidence and convenience."

To view the newly enhanced page, visit https://iaa-auctions.com/vehicle-details.