Kelley Blue Book says the modernized look and feel of its newly redesigned Instant Cash Offer consumer experience and updated Instant Cash Offer Dealer Admin Tool make the trade-in and car-buying process more transparent and efficient for consumers and dealers.
The company says its all-new Instant Cash Offer consumer experience strengthens the tool, which it says has seen a 41% year-over-year increase in the number of offers generated in 2018.
The tool uses KBB’s valuation data, allowing car owners to enter details online and receive a valid cash or trade-in offer from a dealer on their current vehicle. Owners can also locate and identify the Kelley Blue Book Fair Purchase Price for their desired replacement vehicle.
A “modern” vehicle condition assessment is one of the updates to the KBB Instant Cash Offer consumer experience. The company says that assessment uses clear visual examples and removes complicated automotive jargon. That eliminates customer confusion and keeps them engaged throughout the process, according to the company.
KBB says that as a result, the tool provides a more accurate assessment. Also, it results in an improved customer experience because it eliminates on-the-lot friction, the company said.
A new Instant Cash Offer Certificate that highlights next steps is another update. KBB says that brings more consumers to dealer lots to redeem their offer and replace their old vehicles.
The company describes the new Instant Cash Offer consumer experience as “intuitive and mobile-friendly,” stating that it provides the next generation of car shoppers with the online shopping experience they demand.
With the newly enhanced Instant Cash Offer Dealer Admin Tool, dealers can better manage offers, the company said.
With the tool, according to the company, dealers can use the more efficient layout to strategically organize multiple vehicle searches. They can more easily track offer status and next steps, the company added. It said the most important aspect of the tool is that dealers can provide a new side-by-side offer assessment page. That allows dealers to show customers any updates that have taken place with their original offer after their on-site interactive walk-around.
The company said that its new Instant Cash Offer consumer experience is helpful in what it describes as today’s “technology-enhanced market.” To get the information they need to make confident decisions, consumers want a “fast and easy path,” the company said.
With the new Instant Cash Offer consumer experience enhancements, the consumer experience is improved, according to the company. For all parties involved, dealers can create, structure, and negotiate more transparent, efficient deals.
“When it comes to selling or trading in a vehicle, dealers and consumers ultimately want a fast, hassle-free process to reach terms where everyone receives a quality deal,” Kelley Blue Book Dealer Solutions vice president and general manager Colin MacGillivray said in a news release. “The modernized Kelley Blue Book Instant Cash Offer consumer experience and Dealer Admin Tool create a more transparent, streamlined and accessible experience during the complex car-buying process.”