North Bay Auto Auction in Fairfield, Calif., is the newest member of ServNet Auction Group, and ServNet president Bruce Beam is happy that the group will be represented by the auction in “the all-important Northern California/San Francisco Bay Area market.”

Don Morrow founded North Bay Auto Auction in 1993 as a public auction facility. It outgrew its original site and moved to a larger facility in 2000 before becoming a wholesale-only auction in 2001.

Business was strong, and the auction added a second sale day in 2003. In 2007, it purchased an adjoining 22-acre parcel and added a 100,000-square-foot indoor service center.

That center houses the auction’s mechanic shop, detail center, condition report center and indoor storage area.

“As an organization with strong core values, a commitment to superior service and a focus on developing technology, North Bay Auto Auction is an ideal representative of the ServNet brand in the region,” Beam said in a news release.

Beam continued, “Led by founder Don Morrow, North Bay Auto Auction is a well-respected and growing enterprise, with a great reputation among the dealer body as well as with bank and fleet clients.  We welcome Don to the ServNet owners’ table and look forward to working with him and his team.”

Morrow said North Bay Auto Auction is the sole NAAA independent auction between Los Angeles and Seattle. Joining ServNet, he said, “is an exciting move for us at North Bay Auto Auction.”

“The ServNet designation signals to our customers that we are equipped to handle their business at a superior level, and that we share the high standards that ServNet auctions are known for throughout the industry,” Morrow said.

He continued, “ServNet is a group of independent auctions of the highest caliber, with a tremendous impact on the marketplace. ServNet’s commitment to service pairs well with our own philosophy that ‘by combining consistency and flexibility, we can ensure that each and every customer receives the value of our best efforts, regardless of the size of that customer or the task at hand.’”

The auction holds a sale every Tuesday and Thursday in six auction lanes. Customers also preview, source and purchase vehicles online at North Bay Auto Auction via EDGE Pipeline and on OVE.com.

Major consignors include CAC, Consumer Portfolio Services, GSA, Location Services, Merchants Fleet, OneMain Financial, Repo Remarketing, Travis Credit Union, UACC, U-Haul, and Westamerica Bank, along with many of Northern California’s largest dealer groups.

Those dealer groups include Hansel Group, Sullivan Group, Putnam Auto Group and Antioch Auto Center.

ServNet said North Bay Auto Auction has been recognized three times as the top auction in the nation for Consumer Portfolio Services.

“We are honored to carry the ServNet brand at North Bay Auto Auction and look forward to an exciting future as a ServNet auction,” Morrow said.