Hendrick Automotive Group needed a way to find more used cars for its dealers while also employing a more efficient way to remarket the trade-ins that arrive on their lots. So, the retailer teamed up with Manheim and rolled out Hendrick’s first onsite auction lane in Charleston, S.C.

Before today, there had been four sales at the one-lane, retrofitted operation at Hendrick’s dealership facility in Charleston since the lane opened on March 11 — and the events have had a sale rate of 95 percent and 140 dealers, on average, have attended each sale.

They take in wholesale trade-ins from Hendrick’s 11 stores in the Charleston area and puts them up for sale. Much like any other Manheim auction, the sale features technology like Simulcast and uses an auctioneer and an auction block. Manheim employees also work the sale.

The sales are open to all registered dealers and are held Tuesdays at 10 a.m. (EST). Manheim Darlington employees staff the sale.

“This collaboration between Hendrick and Manheim has been a great solution for our needs,” says Chris Little, Hendrick Automotive Group’s vice president of variable operations. “The entire Manheim team worked with us to help create a solution that has helped us save time and money, and sell more vehicles.”

Susie Heins, who is Manheim’s vice president of dealer sales, added: “Manheim and Hendrick Automotive Group make a great team because we are always looking to try new and different ways to better meet our customers’ changing needs.

“This new auction lane, that takes advantage of Manheim’s remarketing expertise, technology and staff to drive increased sales, is another example of how collaboration is delivering better business results for Hendrick Automotive Group,” she continued.