Manheim says its new arrangement with Sirius XM, announced on Wednesday, makes activation easier for dealers and demonstrates the accessibility and benefits of SiriusXM in the pre-owned vehicles they sell.
At no extra cost, dealers purchasing SiriusXM-equipped vehicles from any Manheim U.S. location can now take delivery of vehicles with SiriusXM already activated and working.
The arrangement is an example of how Manheim helps free up time for its clients to focus on their core business of selling cars, Patrick Brennan said in a news release.
“In-vehicle technology has become even more important in used vehicle sales, and we want to do all we can to help dealers get their purchases frontline ready.” said Brennan, who is Manheim senior vice president for Marketplace.
Dealers save time and effort under the new arrangement, according to Manheim, because they no longer need to individually activate radios for vehicles purchased from Manheim locations.
Also because of the arrangement, dealers’ sales teams can more easily and fully showcase SiriusXM’s availability to customers on the lot and on test drives, Manheim said.
Manheim has activated more than 1 million radios since April.
To any of the more than 37,500 franchise and independent dealers who have enrolled in the SiriusXM Pre-Owned Program, Manheim offers complimentary SiriusXM pre-activation. With the SiriusXM Pre-Owned Program, dealers can provide their customers a three-month subscription to the SiriusXM All Access package when they purchase any pre-owned vehicle with a factory-installed SiriusXM radio.
With that All-Access package, customers can experience programming such as every NFL, MLB, and NBA game, along with commercial-free music and radio personality Howard Stern.