ATLANTA -

Manheim said on Tuesday that it’s continuing to follow its strategy to promote talent from within the company.

As a result, Manheim announced two new general manager selections at locations in the West. Assuming new leadership roles are Eddie Lafferty at Manheim Seattle and Danny Brawn at Manheim Nevada.

Lafferty has been named general manager of Manheim Seattle. A 30-year veteran of the automotive industry, Lafferty has extensive experience in both retail and wholesale operations. He joined Manheim in 2008 as fleet lease manager, before being promoted to assistant general manager for Manheim Seattle.

Most recently, Lafferty was GM of Manheim Nevada. Under his leadership, the auction location nearly doubled its financial performance in four years and won several client and industry-related awards.

Brawn, in turn, has assumed the role of general manager of Manheim Nevada.

Brawn joined Manheim in 2005. His previous positions with the company include regional sales manager for the northwest market, assistant general manager at Manheim Phoenix, as well as a variety of sales roles across Manheim Portland, Manheim Kentucky, Manheim Orlando and Manheim Nashville. Most recently, Brawn spent four years as GM of Manheim Darlington.

Brawn also serves as a leader in the industry and his community. He is currently vice president of the National Auto Auction Association’s Southern Chapter and 2018-2019 chairman of the Greater Darlington Chamber of Commerce.

“Developing strong leaders is a key element of Manheim’s growth strategy,” Manheim West Regional vice president Julie Picard said in a news release. “Eddie and Danny have each served in roles of increasing responsibility at Manheim for more than a decade, gaining knowledge of our business and developing the skills necessary to enhance the client experience and drive results.

“I’m thrilled to see how they’ll excel in these new roles,” Picard went on to say.