Manheim introduced Thursday its new InSight Condition Report, driven by the recent Inspections application co-developed with industry partner AiM at Manheim auctions and mobile sites.

The new report is designed to make viewing key vehicle information faster and easier. It features added manufacturer data, crisper photos and a new visual display for increased accuracy and consistency.

Manufacturer data combined with packages and options is added automatically during the capture process, and the new visual display enables clients to “walk the vehicle” via any digital channel in the Manheim Marketplace, the company said.

“Comprehensive condition reports mean buyers have more accurate wholesale vehicle valuations and confidence in their decision-making,” Manheim assurance vice president Fredrick Standfield said in a news release. “For sellers, Manheim’s condition reports get buyers to look first at their listings, drive optimal sales prices and percentages, as well as cut down on arbitration.”

With the new report, buyers can also have further confidence in getting the vehicle they expect with access to crisper photos with pan-and-zoom functionalities and a heat map added to provide a quick view of damages.

“My overall impressions of the new condition reports are very positive,” said Bobby Louvaris, Lokey Automotive Group wholesale director. “The condition grades have gotten more consistent, the pictures are better and the vehicle details are better than before.”

Manheim said the rollout of the new InSight Condition Report is part of the $10 million-plus investment it has made in its condition report technology.

“Manheim’s vehicle information advancements are well timed as clients increasingly use our digital and mobile platforms to experience a more cost-effective and productive way to move inventory,” added Standfield. “During 2018, we plan to continue addressing dealer pain points and focus on growing interest in vehicles upstream and offsite.”