United Road has launched an initiative to recognize and reward high-performing third-party carriers in its network of independent carriers.

It is called the Haully Pro Carrier Rewards Program, and United Road said the program helps support its carriers’ independent businesses, build loyalty and improve quality.

Benefits of Haully Pro include quarterly rebate bonuses, dedicated concierge dispatch support, early access to contractual freight, free same-day payment up to three times per quarter for loads delivered, and a reduced quick pay option.

The Haully Pro Carrier Rewards Program evolved from United Road's Haully. United Road introduced that logistics technology platform for third-party carriers in 2019, and it provides access to vehicle loads including backhauls, 24 hours per day, seven days per week.

Carriers must meet a minimum quarterly revenue goal from United Road of $30,000 to qualify for consideration of Haully Pro status.

Revenue generation is one qualifier. United Road chief operating officer Jason Walker said quality holds equal importance. Carriers achieving Pro Carrier status rank in the 90th percentile among their peers for performance on three quality criteria:

— Service: On time pick-up and delivery at 90% and above.

— Transparency: Use of V-TAS mobile tracking app to manage loads from pick-up to delivery at 90% compliance.

— Quality: A damage-free delivery rate of 99.7% as measured by E-IPTV (exceptions-incidents per thousand vehicles).

Walker said carrier partners are important to United Road's success.

“As we roll out this program over the first quarter of ’21, we look forward to awarding the Pro designation to additional carriers,” Walker said in a news release. “United Road is here to help its carrier partners be successful, including achieving Pro status.”

United Road introduced the Haully Pro Carrier Rewards program effective Jan. 1. Bonus rebates will begin in the second quarter, based on first-quarter performance. United Road has identified 91 carrier partners in its inaugural class of Haully Pro Carriers.

Future planned enhancements include access to discounts for fuel, insurance and roadside assistance.