RMS, Mazda UK mark 10-year partnership anniversary

Mazda held an online auction hosted by Manheim UK in mid-April during which RMS Automotive donated £50 (approx. $65) per vehicle sold for a total of £2,750 (approx. $3,600). The donation will be split across three charities. (Photo from Cox Automotive)

Demonstrating what the companies say is the tremendous power of long-term collaboration, RMS Automotive and Mazda Motors UK this year are celebrating a decade-long partnership highlighted by innovation and performance-driven results.

In that time, RMS Automotive has helped Mazda sell more than 14,500 vehicles and reach more than 75 percent of the Mazda Dealer Network through its web-based vehicle portfolio management solution.  

“RMS Automotive is a reflection of Mazda remarketing; in fact the two are synonymous,” said Tamara Brown, used car and remarketing manager at Mazda Motors UK. “Our accomplishments during the past decade illustrate the value of our partnership. We’re proud to have reached this important milestone with them and are looking forward to growing and continuing our relationship.”

Executives recounted that the two companies first collaborated in 2007 at a time when Mazda heavily relied on spreadsheets to monitor and administer their inventory. Hindered by this time-consuming process and limited access to its network of dealerships, Mazda tapped RMS Automotive to transform the management of its used vehicle inventory by implementing an online wholesale remarketing platform that would allow them to gain control and visibility over their entire vehicle portfolio for better, more informed decision-making.

Now, 10 years later, RMS Automotive continues to help Mazda enhance the value of its remarketing inventory by delivering faster remarketing time, improved residuals and reduced depreciation costs, all in a reliable, easy-to-use interface.

“We’re proud of our long-term partnership with Mazda Motors UK and of successfully helping them take the guesswork out of managing their vehicle portfolio,” RMS Automotive president Nick Peluso said. “We look forward to continuing to provide first-class remarketing services to Mazda Motors UK for many years to come.”

To commemorate the milestone, Mazda held an online auction hosted by Manheim UK in mid-April, during which RMS Automotive donated £50 (approx. $65) per vehicle sold for a total of £2,750 (approx. $3,600). The donation will be split across three charities — Grief Encounter, Max Appeal and Emilia’s Little Heart Foundation.

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