The Sparkling City Auto Auctions have announced that both of its auction locations will be renamed on Monday. 

They are currently the Sparkling City Auto Auction of Corpus Christi and the Sparkling City Auto Auction of San Antonio, respectively. They will be renamed to the Corpus Christi Auto Auction and the San Antonio Auto Auction.

“When we purchased the auction in Corpus Christi 16 years ago, we changed the name from Coastal Bend Auto Auction to Sparkling City Auto Auction, a title that was easily recognizable in that area,” said Wade Walker, the owner of the auctions. “Since opening our auction in San Antonio in 2010 with the same name, we have encountered some confusion on the part of customers who wondered what ‘Sparkling City’ had to do with San Antonio.

“After some thought we decided we needed to connect our auctions better with their locations in order to be more easily recognized, both locally and nationally.”

Both names and logo changes for both locations have been in the process of being overhauled for several months and have been approved by the National Auto Auction Association. To make sure long-time customers recognize that the auction has retained the same ownership, both auction logos include a tagline that identifies each as members of the “W Walker Auction Group,” which the Corpus Christi location has been operating under since 2000.

“We are grateful for our success here in Corpus Christi and San Antonio, and acknowledge the support of the many customers who regularly visit us at both our locations,” Walker said. “Although the two locations will have separate and distinct names going forward, the name changes will not alter the quality of operations or services that our customers have come to expect from us on a weekly basis.”

In other auction news, ServNet has recently announced its new scholarship program aimed at helping its employees and their families to pursue higher education.

The ServNet Scholarship program assists full-time ServNet auction employees, their children, stepchildren and grandchildren who plan on attending college or vocational school programs.

Up to six awards will be given in increments of three $2,500 awards and three $1,500 awards. These awards will be given annually for full-time study at accredited institutions.

“We’ve really drafted on the NAAA’s Warren Young Scholarship Program which has been providing assistance to families of NAAA member auction employees since 2004,” said Doug Doll, ServNet member and managing partner of KCI Auto Auction.

“We’re pleased to broaden our support for training and education by offering scholarships each year to sons and daughters of employees of ServNet auctions across the country,” Doll continued.

The deadline for this year’s scholarship awards is March 31. Additional information and application forms can be found on the ServNet Auctions website.