TradeRev president Becca Polak says the Kansas City and Minneapolis markets include “highly-concentrated networks of savvy dealers.” Those dealers, she said, want tools to help them take their businesses to the next level.
With that in mind, digital platform TradeRev said on Tuesday it was entering those two markets. The company said in a news release that increased dealer demand for TradeRev’s platform, expanding seller network and improved end-to-end customer experience, led to the Midwest expansion. The company also said it continues to rapidly expand across the nation.
In the Kansas City and Minneapolis markets, a team of TradeRev representatives will help dealers fully integrate the TradeRev mobile app, including its AI-driven, image-capturing tool H-Vision, into their dealerships’ inventory buying and selling process.
TradeRev is a business unit of KAR Auction Services Inc., and the company said TradeRev’s Kansas City and Minneapolis customers can use KAR’s ancillary service capabilities for an expanded coast-to-coast marketplace.
With access to TradeRev technology such as its H-vision feature that it says fully automates condition report visualization, those customers can launch auctions anytime, anywhere, according to TradeRev. From mobile devices, dealers can launch live, 45-minute auctions, and they can watch while live bids come in from across the country.
TradeRev also says that with its technology, dealers can sell more cars, with the ability to receive bids even before the retail deal is done. Customers receive real-time trade-in value and transparency, TradeRev said, which it said helps dealers make a sale faster.
The company also said the technology gives its customers flat-fee transportation, which comes through its partnership with the KAR business unit CarsArrive Network. TradeRev said that with flat-fee transportation, TradeRev buyers gain access to nationwide trade-in markets.
TradeRev said it is free for dealers in Kansas City and Minneapolis, and they can experience an accelerated registration process. Dealers can complete registration and begin performing transactions in as little as 10 minutes, according to the company.