United Road wants to be agile and nimble when it comes to being a provider of finished vehicle transport logistics in North America.

And the company’s newest executive has experience working with major automotive industry brands that needed those attributes.

This week, United Road president and chief executive officer Mark Anderson announced the appointment of Nick Cole as senior vice president of sales and marketing.

Cole most recently served as senior vice president of sales for Local Motors in Chandler, Ariz., where he was responsible for bringing “Olli,” an electric, 3-D printed autonomous shuttle, to market.

Previously, Cole served as president of Avis Budget Group’s EMEA Zipcar car-sharing division and earlier as president and CEO of Daimler AG’s Car2go app-driven short-term car rental business in North America. 

According to a news release, Cole’s primary focus will be to maintain United Road’s position in the OEM sector, expand the volume in remarketed vehicles and increase heavy Class-8 vehicle and fleet moves.

“Nick has deep experience in developing a value proposition, in fostering lasting relationships with customers that will ensure United Road brings value-based solutions to market,” Anderson said in the news release. “While OEMs will continue to be a focus of United Road, Nick’s first charge is to lead our growth in the remarketed sector where we plan to double our market share over the next two years and grow United Road’s Team DriveAway heavy equipment hauling business.

“Disruptions caused by Covid and the chip shortage have created unexpected opportunities for growth particularly in remarketed vehicles,” Anderson continued.

“United Road’s mission is to be the supplier and employer of choice in finished vehicle logistics. Nick’s diverse experience in mobility, rental, OEMs, fleet and commercial vehicles, heavy equipment, electric and autonomous vehicles brings a unique perspective to United Road’s team,” Anderson went on to say.

Cole sees an opportunity for further diversification and growth in United Road’s customer base and solutions.

“The logistics industry is evolving, innovating right under our feet,” Cole said. “United Road is forward-thinking. Agile. Our culture is to partner with our customers and carriers to deliver technology-driven solutions that drive quality and efficiency. I am excited and energized by the road ahead.”