Through the use of Manheim’s advanced upstream remarketing platform, VW Credit has officially launched the new VolkswagenDirect and AudiDirect sites.

Manheim said that with the integration of the sites into the Manheim Marketplace, VW Credit gains a seamless method of offering unsold pre-owned vehicles to Manheim’s base of franchise and independent buyers.

Franchise dealers using the sites gain access to fresh off-lease inventory. VCI can use a flexible solution for its vehicle portfolio management.

The VolkswagenDirect and AudiDirect sites launched near the end of last year, and Manheim said thousands of vehicles have already been grounded and sold In the two months since the sites have been live.

Manheim and VW Credit designed and delivered a configurable solution allowing VW Credit to adapt to what Manheim described as rapidly evolving technologies and buyer requirements in remarketing off-lease inventory to franchise and non-franchise dealers.

With Manheim’s upstream remarketing platform, VCI gains an end-to-end solution for grounding and pricing vehicles, conducting online sales, monitoring stop sales, and optimizing vehicle portfolio management.

That results in a remarketing management system with advanced reporting capabilities and analytics, Manheim said.

With co-listing capability, VCI vehicles can be offered on OVE, Manheim.com, and the VCI Direct sites simultaneously. That brings a strong expansion of the demand base without the need to physically move the vehicles.

Tight integrations with Manheim Market Report, Cox Automotive sister companies, industry partners, and VCI’s own key systems bring data and analytics that can improve the dealer experience and boost remarketing returns.

“We’re proud to be VCI’s partner of choice for its new upstream remarketing platform, providing full support throughout the vehicle lifecycle,” Zach Hallowell, senior vice president, Manheim Digital Solutions, said in a news release.

Hallowell also said, “We built this platform with our clients in mind — modern, flexible, and deeply integrated into the broader Manheim and Cox Automotive ecosystem to bring the most value to our clients, their dealers, and the rest of the Manheim Marketplace.”

“As we looked to the future of our upstream portfolio management, we knew we needed a partner who could provide a flexible, customizable platform, deep integrations with other technologies, and the ability to get our vehicles in front of the most buyers,” said Robert Hodge, vice president, remarketing — North American Region, for VW Credit. “Manheim provides that and more.”