XLerate Group, which was formerly known as American Auto Auction Group until revealing its rebranding last month, announced Monday that it has brought on Pat Dudash as senior vice president of sales.

Dudash has held senior sales or remarketing executive positions with Insurance Auto Auctions, ADESA, JM Family and Alamo Rent A Car.

Cam Hitchcock, XLerate’s chief executive officer, shared his thoughts on the appointment.

“Pat Dudash has 25 years’ experience in the automotive retail, wholesale, remarketing, services and rental car segments. He is an accomplished sales and marketing professional, and has built high performance sales teams in previous positions,” said Hitchcock.

“We are very excited to have Pat join our team.  He will be working closely with our auction-based dealer and fleet-lease sales teams. Pat also brings unique insight to XLerate on the impact of technology for both our physical and upstream remarketing channels,” Hitchcock continued.

Dudash added:  “I look forward to working with the senior team to grow XLerate. The XLerate auctions are widely recognized for superior customer service, which is an excellent foundation for continued growth.

“I’m confident that my prior experience as both a dealer and institutional consignor has positioned me to help shape XLerate’s strategy and contribute significantly to XLerate’s development,” he added.