CENTREVILLE, Va. –

As part of its PowerUp series, Carfax is hosting a free online seminar later this week that is designed to help dealers boost their online profitability.

Featured in the Webinar — scheduled for noon (EST) on Friday — will be Carfax’s Chad Goodson and HomeNet Automotive’s Mike Mitson.

The pair will delve into tips for using online ads to attract car shoppers. Attendees will be shown “how simple steps that enhance the appearance of your vehicle listings can improve conversion rates, build customer confidence and increase profits from online sales."

Anyone can register for free. To do so, visit http://carfax.webex.com/eventcenter. While there, visitors can also sign up for other PowerUp seminars.