On Monday, former SeatGeek executive Sarah Kettler officially punched her ticket to become the chief marketing officer for Cars.com.

Kettler joined Cars.com from SeatGeek, a ticketing technology marketplace, where she spent a decade leading marketing, most recently as executive vice president, marketing and communications. During her tenure, she built a performance marketing engine that doubled consumer awareness, strengthened platform value for buyers and sellers, and drove sustained growth, while capturing meaningful share in a crowded market.

Now Kettler is part of the crowded segment of automotive service providers that aim to connect car shoppers with dealerships.

Cars.com said Kettler will oversee the company’s integrated marketing and communications organization, responsible for strengthening the brand, deepening customer engagement, driving growth and advancing the company’s long-term strategic objectives.

“Sarah brings exactly the kind of experience we need at this moment,” Cars.com CEO Tobi Hartmann said in a news release. “She’s built and positioned marketplace brands, she understands the dynamics of connecting buyers and sellers at scale, and she knows how to translate brand strategy into real business growth.

“I’m confident she’ll be a strong force as we continue strengthening our position as the most trusted auto marketplace,” Hartmann added.

Prior to being with SeatGeek and arriving with Cars.com, Kettler held strategy and communications roles at WME-IMG and Deloitte Consulting.

“The opportunity to join Cars.com at this inflection point is incredibly compelling,” Kettler said. “We’re at an exciting moment where artificial intelligence and technology are rapidly changing how we can market, but the core of what Cars.com needs to do remains the same: Deliver confident shopping for consumers and enable efficient growth for dealers and OEMs.

“I look forward to building off the company’s strong foundation while helping drive the next chapter of growth,” she went on to say.