NADA Chairman Explains How UCMs Can Benefit from Alliance with J.D. Power
By subscribing, you agree to receive communications from Auto Remarketing and our partners in accordance with our Privacy Policy. We may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.
McLEAN, Va. –
National Automobile Dealers Association chairman Bill Underriner highlighted member benefits — including one geared toward used-car managers — that have been created by the new partnership between NADA and J.D. Power and Associates during a recent interview on “AutoFocus with David Hyatt.”
Underriner discussed how the relationship will provide dealers with more accurate and timely data, as well as other advantages.
“The issue of dealer data security is a huge concern because we have different companies trying to help dealers with their data … We really don’t know what’s happening with that data or what they are doing with that data,” said Underriner, a franchised dealer from Billings, Mont.
NADA is working with J.D. Power to increase dealer participation in the Power Information Network initiative.
“Dealers now have a way to benchmark their sales data and compare it with other dealers in real time to see where they are in the marketplace,” added Underriner, who also noted the partnership will also help the NADA Used Car Guide provide more accurate data on used car and truck values.
The latest edition of “AutoFocus” can be viewed below.
Subscribe to Auto Remarketing to stay informed and stay ahead.
By subscribing, you agree to receive communications from Auto Remarketing and our partners in accordance with our Privacy Policy. We may share your information with select partners and sponsors who may contact you about their products and services. You may unsubscribe at any time.