Fisker & Penske Join Forces; Dealership Group to Operate Arizona EV Store

It was revealed late last week that luxury electric vehicle automaker Fisker Automotive has joined forces with Penske Automotive Group, which was one of the dealer groups to make it onto the list of “Top 125 Used-Car Dealership Groups” in the June 15 print issue of Auto Remarketing.
Serving Arizona and the surrounding region, Penske will operate the new franchise outlet: Fisker of Scottsdale.
This new Scottsdale store brings Fisker’s independent dealership count to 80 locations in the U.S., Canada and Europe.
The new Fisker of Scottsdale showroom is located at 6855 East McDowell in Scottsdale, Ariz,
“Penske Automotive Group is one of the most respected and successful auto retail companies in the world,” said Matthew Malfitano, director of north american operations at Fisker Automotive.
“Their support speaks volumes about Fisker’s market potential. Fisker is proud to be part of the Penske team and we look forward to a fruitful relationship,” he continued.
And this isn’t the first time Penske joined forces with a company pushing out fuel efficient vehicles.
In 2007, Penske purchased exclusive rights to sell the Smart ForTwo in the U.S., "essentially controlling Smart USA and holding the key to the brand’s growth in the U.S.," according to a recent story from GreenCar Reports.
Commenting on the company’s most recent foray into the green-car market with Fisker, Dave Wallace, Penske area vice president, noted, “Penske Automotive Group is excited to have Fisker of Arizona as the exclusive Fisker retailer in the region.
“Our research shows there is strong demand for clean, energy-efficient luxury cars. Fisker will make a fine addition to Penske’s portfolio of premium brands,” he added.
And just what does Fisker have to offer?
Highlighting the relatively new company, Fisker Automotive helped launch the luxury electric-vehicle segment with its Karma — a luxury EV with extended range.
“The Karma’s unique EVer powertrain combines the power and efficiency of a pure electric car with the range and freedom of a traditional car, giving drivers the option to either plug-in or fill-up,” officials asserted.
And the car has received numerous accolades since its arrival on the market.
In fact, the Fisker Karma was named Luxury Car of the Year by Top Gear magazine, and Automobile magazine’s Design of the Year. Moreover, it was also one of Time magazine’s 50 Best Inventions of 2011, and received a silver Edison Award for innovation.
Also, for more sales insight from dealership groups across the country, check the June 15 issue of Auto Remarketing for the "Top 125 Dealership Groups" feature. Within this feature, Auto Remarketing uses data and rankings provided by Automotive News Data Center, to highlight the top used-car dealer groups based on their total retail used-vehicle sales in 2011.
In addtion to showcasing the Top 10 on the list with info-graphics, Auto Remarketing has also spotlighted selected dealer groups throughout the 125 with more details on what makes them thrive in the used-car market.