DEARBORN, Mich. -

Auto Remarketing has learned that a new Ford certified pre-owned brand manager has taken the reins this month.

Renee Godfrey has taken a new position with the automaker, and filling that CPO role is Brandon Cuadra.

Cuadra — who has been with Ford for more than 17 years — was appointed Ford CPO brand manager on June 1, the company said.

Godfrey is now the automaker’s corporate alliance and CEC manager.

Ford shared details of Cuadra's background, which includes time in the automaker’s New York and Boston field organization. He has worked internationally in the company’s export and growth operations, and his tenure has also included time in the general sales and marketing office. 

His most recent post was as field reporting manager for the customer service division.

In his new position, Cuadra’s duties in managing the Ford CPO brand include heading up overall program benefits, collaborating with dealers in continually improving the program and hitting the company’s short- and long-term sales goals. Additionally, he will be called to lead “go to market” advertising and marketing strategies.  
 

Joe Overby can be reached at joverby@autoremarketing.com. Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.