OSHAWA, Ontario -

General Motors of Canada has appointed a new vice president of sales, service and marketing.

Tapped for the new VP position is John Roth, who succeeds Marc Comeau, who will move to GM Korea.

In his latest role, Roth was the regional director responsible for the Cadillac South Central Region within U.S. sales and service.

In his new role, Roth will report to GM Canada president and managing director Kevin Williams, and he will also join GM Canada's Executive Committee and GM Canada's board of directors.

Commenting on Roth’s new role, Williams said, “As a proven leader, John's extensive experience in sales and marketing for a number of GM brands, gives him unique insight as we launch key products for the Canadian marketplace like the all-new Chevrolet Silverado, Chevrolet Trax, Buick Encore, GMC Sierra and the award-winning Cadillac ATS.

“John will also intensify the focus on our continuing transformation into a customer-centric organization committed to providing the best overall customer experience in the automotive industry,” he continued.

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