LAKE SUCCESS, N.Y. –

Dealertrack Technologies has added another automaker to its list of those certifying the company’s DMS Customer Relationship Management, indicating testing and approval of the Dealertrack solution.

Becoming the 19th OEM to certify Dealertrack’s CRM as an approved option for maximizing lead generation using Dealtertrack’s DMS is Hyundai.

The Dealertrack CRM solution, which is an option available on Dealertrack DMS, will allow Hyundai dealers to more efficiently manage and leverage customer information directly from their Dealertrack DMS, the company said.

 With this certification, Hyundai dealers using Dealertrack DMS have a proven tool for helping cultivate customer loyalty that can be turned into bottom-line results,” said Sharon Kitzman, vice president and general manager, Dealer Management Solutions, Dealertrack.

“From prospecting to customer retention, the Dealertrack CRM helps dealers and OEMs, such as Hyundai, convert their existing customer data into vehicle, parts and service sales,” Kitzman said.

In addition to Hyundai, Dealertrack DMS CRM Solution has been certified by Acura; Audi; BMW; Chrysler; Ford Direct; General Motors; Gulf States and South East Toyota; Honda; Infiniti; Lexus; Mazda; Mitsubishi; Nissan; Toyota; and Volkswagen.

Jaguar and Land Rover have entered into Phase 1 of integration certification with Dealertrack, the company said, and are expected to complete the certification process later this year.

 

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