SCHENECTADY, N.Y. –

What’s the biggest  marketing opportunity out there? Paul Potratz, founder and chief operating officer of Potratz Partners Advertising covers his response and outlines what he thinks many dealers are ignoring while devising their marketing strategies.

In his latest “Think Tank Tuesday” video report, Potratz stressed that service marketing is one of the biggest aspects of a marketing strategy left on the table for dealerships these days.

Potratz goes on to explain that the service department is “where retention starts,” and can be a way to set your dealership apart from other stores.

For more information how advertising your service department can increase customer loyalty, see the “Think Tank Tuesday” video here.

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