ADESA Debuts New Online Simulcast Tool

If you had told a dealer at auction 50 years ago that he would be able to attend 11 auctions at the same time, he most likely wouldn’t have believed you.
Yet today, ADESA launched a new LiveBlock online simulcast tool that allows its customers to participate in 11 online auctions simultaneously — a result of the latest upgrade to ADESA LiveBlock, the company’s real-time online auction tool.
“Customers asked for a faster and more efficient online bidding process, and we specifically developed the new ADESA LiveBlock in response to their particular business needs,” said ADESA president and chief executive officerTom Caruso.
“Dealers have large demands on their time. With LiveBlock, they can bid on more vehicles from top sellers from the convenience of their home or office.”
With the updated tool, customers can also now bid on vehicles running in four auction lanes on the same computer screen.
Explaining how this works, company noted, “The main video display has live-auction video of the current vehicle running with four ‘mini’ lanes displayed along the bottom of the page. There is no need to toggle between multiple screens while bidding with the new LiveBlock."
Users can also see information on upcoming vehicles as well as current competition in the lanes.
Here are a few more highlights from the new update:
— The main video display allows customers to check out an unlimited number of vehicle description pages in one session.
— Users can also see information on upcoming vehicles as well as current competition in the lanes.
— Online buyers can now bid from both the main video display as well as the four mini lanes.
— A new color-coded system even tracks the status of each bid: teal for no activity, green for winning bids and gold if a buyer has been outbid on a vehicle and needs to take action.
— The new LiveBlock highlights current watch list vehicles and alerts the user of upcoming watch list inventory.
— The updated tool also includes advanced search capabilities and the ability to add vehicles to a watch list without leaving the bidding screen.
The tool is compatible for both PC and Mac and supports a range of different browsers, the company said, including Internet Explorer, Chrome, Safari and Firefox.
The new online simulcast tool has been launched with the previous LiveBlock, which allows users to “opt-in” to the new version.
“We want to give our customers time to get up to speed on the new tool — this gives them options without disrupting their flow of business,” said Caruso. “We encourage everyone to try the new LiveBlock and experience its significant enhancements.”
See the below screenshot, provided by ADESA: