SANTA MONICA, Calif. -

TrueCar announced Wednesday that it has named a new executive vice president of people as well as its chief human resources officer to lead its talent search, which the company says it has “stepped up” to keep up with its expanding business.

Joining the company from Hewlett Packard, where he has worked since 2001, is Don Robertson, who brings over 30 years of experience in human resources, business and general management to the newly created position at TrueCar.

Robertson will begin his role in August, where he will report to Scott Painter, the company’s chief executive officer and founder.

“Don’s experience in building teams, cultivating talent and aligning HR priorities to drive business results will allow him to have an immediate and meaningful impact for TrueCar as we continue on our growth trajectory,” Painter said. “He truly rounds out our leadership team, and I am confident he’ll help accelerate TrueCar’s growth by building on the remarkable foundation of people already in place.”

Robertson most recently served as the senior vice president of human resources at HP. He has also held positions at other companies including GE Capital Corp., Stanford Research Institute and The Clorox Co.

TrueCar hopes to draw the attention of “top-tier” talent from the technology industry as well as the developer community.

“I’m excited about TrueCar’s potential and the opportunity to help the company get to the next level in terms of talent,” Robertson said. “We’re going to be scaling up in all areas and my focus will be on making sure everything I sin place to make TrueCar a top destination for quality tech talent.”