Mercedes jumps from Mario Kart to Super Mario Maker
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REDMOND, Wash. –
Fans of piloting the Mercedes-Benz GLA in Nintendo’s “Mario Kart 8” can now continue dodging shells in another of Nintendo’s titles, “Super Mario Maker.”
This free addition to “Super Mario Maker,” in the form of a special costume (Mario driving a GLA) and a custom-designed special event course in the game, is the latest in the list of marketing initiatives Mercedes has made with Nintendo as its only official automotive partner.
“We are delighted to once again be represented in a blockbuster game like ‘Super Mario Maker,’” said Jens Thiemer, vice president of marketing at Mercedes-Benz. “Mercedes-Benz and Super Mario have a lot in common. Above all, they share the same vision: to inspire their customers and fans.”
The Mercedes-Benz ”Super Mario Maker” event course was created by Mario fans at the company who enjoyed the GLA’s inclusion in “Mario Kart 8” and wanted to build a level showing Mario taking a road trip.
The event course takes Mario through several automotive-related areas, including the dealership, taking a test drive through a city and eventually hitting a famous German highway — the Autobahn.
“’Super Mario Maker’ continues to grow and evolve with new courses and content,” said Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing. “It’s great that a luxury car brand like Mercedes-Benz recognizes the ability to create fun courses and share them with others.”
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