WATCH: Black Book’s Kalfus talks data & dealer innovation
Jared Kalfus of Black Book (right) and Dan Ulatowski of Credit Acceptance at Used Car Week. Ulatowski was the 2015 SubPrime Auto Finance Executive of the Year, an award sponsored by Black Book Lender Solutions. Photo by Jonathan Fredin.
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SCOTTSDALE, Ariz. –
In this video interview at Used Car Week in mid-November, Auto Remarketing talks with Black Book’s Jared Kalfus about how his company has partnered with companies that are on the cutting-edge of online strategy in the car business, including dealer groups.
Kalfus, who is senior vice president of sales at Black Book, talks about the company’s work with AutoNation, which he said is utilizing Black Book data to power its online trade appraisal and lead-generation tool called AutoNation Express.
That platform, Kalfus explains, aims to get the purchase experience down to an hour.
Will more dealer groups be heading that way, in terms of moving more elements online and quickening the purchasing process?
Check out the above video to see what Kalfus had to say.
