CARY, N.C. -

So, how do you make your certified pre-owned cars and operations stand out? At Prestige Volvo, digital is key.

As part of our Best CPO Dealers in the United States edition this winter, we reached out to Prestige Volvo — ranked second on the automaker’s list of top certified dealers in 2015 with 337 sales — to get its management’s take on making certified cars stand out.

“With pre-owned, it’s all about digital. That’s where the shoppers are, and it’s both new and pre-owned, but when it comes to used, it’s really all about our digital presence,” said Matthew Haiken, the store’s general manager.

“I can’t give away our secret sauce, but we invest every single possibility into making sure we get enough eyeballs and clicks on the vehicles,” he added. “That is how we stand out, without a doubt. We love pre-owned cars; we have a great inventory; we’re buying every day and selling every day. We’re always maximizing our sources.”

Volvo’s complete list of top 10 CPO dealers for 2015 is below:

1. Volvo of Dallas 411

2. Prestige Volvo 337

3. Boston Volvo Village 314

4. Annapolis Volvo 287

5. Red Bank Volvo, Inc. 270

6. Borton Volvo (Golden Valley) 244

7. Volvo San Diego 241

8. AutoNation Volvo Bellevue 240

9. Don Beyer Volvo – Dulles 232

10. Autobahn Motorcars 231

10. Park Place Volvo 231