WESTCHESTER, Ill. –

Insurance Auto Auctions announced Thursday the launch of its newest auction channel for targeted buying and selling — Ignite Auction — in conjunction with the grand opening of its IAA Ignite Auction location in Portage, Wis.

Via IAA Ignite, sellers can consign vehicles utilizing the platforms suite of auction channels, IAA Live and Online, IAA Timed Auctions and IAA Buy Now.

“We wanted to create an efficient marketplace for independent dealers and rebuilders with access to the clear title, run and drive, higher mileage segment of inventory they desire,” IAA chief executive officer and president John Kett said in a news release. “By leveraging our multi-channel auction model, we can match the right buyer to the right seller. Our new location in Portage, Wisconsin will serve as the launching point for the IAA Ignite brand.”

The company’s new Portage IAA Ignite Auction, previously ADESA Wisconsin, will operate much like an IAA Auction, aside from the specific inventory that the location will offer. 

This news follows IAA’s early January announcement that it has relocated its Jackson, Miss., branch and expanded its Grenada facility in the same state to boost the company’s inventory capacity.